WEBSITE & MORE

 


WEBSITE

 

1 ) Create a featured banner with an image, graphic, and a short amount of text with the name of the campaign and the call to action. It should be above the fold and if you have a rotator/slider, make it the first one.

2 ) Make sure to feature the links to any campaign pages or relevant blog posts right in the main page.

2 ) Create a new navigation or menu item for the campaign – it could be, for example, a “Get Involved” section.

LANDING PAGES

 

Consider creating one or several landing pages that you can use to capture and convert the traffic coming from some particular sources (e.g. certain blog posts, partners’ sites etc.) or paid traffic. Customized landing pages could help you significantly increase the conversions.

USING PERSONAL NETWORK

 


CONNECTIONS & SUBSCRIBERS

 

Using your existing contacts and subscribers could really help to boost the campaign. Look through all of your connections and create special lists for people who could help you promote the campaign.

20/80 RULE

 

Look through your contacts to find 5-10 key influential connections who have a large subscribers base. These contacts usually require closer management, fitted messaging and longer explanations, but the result they produce promoting your campaign pays off all the efforts.

USING BLOGGERS & INFLUENCERS

 


INFLUENCERS – STAKEHOLDERS

 

The best influencers to get in touch with are those who relate to your project. Why? Their audience is likely to be more relevant as well. How? Identify the key influencers using content research tools and reach out to each of them using a well-customized message.

BLOGGERS

 

Many bloggers love when you send them great content, ideas or campaigns, but they love it if it is a) relevant and b) customized to what they write about. Approach each of them individually and you’ll be surprised how much it can help you drive results. Here is a good piece about the blogs that can help you promote your kickstarter campaign.

USE EMAIL

 


COLLECT EMAILS

 

Use your website and social media accounts to capture emails of those interested in what you are planning to launch. Consider creating several marketing collaterals to better convert visitors into “leads” and make sure you capture their email.

EMAIL CAMPAIGN

 

Set up an email campaign using services like Mailchimp to reach out to your audience. Depending on your “persona” and product specifics, you might need one or several email blasts. The main thing is to get and keep people excited – then they will come and help your campaign rock. Have you ever seen the line to the Apple Store on the first day of a new iPhone sales? That’s your goal, so keep it in mind and make it happen.

Consider researching the best times to send emails to your audience – generally the best open rates are on Tuesdays and Thursdays at 10.30am or 1.30pm, but these times could differ for your target audience. Keep emails short and be concrete about what value you’ll bring to your customers.

USE SPECIALIZED SERVICES

 


BACKERCAMP

 

Backercamp partners with Kickstarter and Indiegogo campaigns to provide them with a wide range of crowdfunding services – including social media promotion, press release distribution, extensive media outreach, online marketing, backer communications, expert feedback and advice, and more.

BOOST SMM WITH BUFFER

 

Buffer offers a brilliant, free-of-charge solution for handling social media publishing. Basically, you just need to sign in and schedule the content you want to post and Buffer automatically publishes your updates through the day, allowing you to keep a consistent social presence to ensure you stay top-of-mind. Another good idea for SMM is to create a tagline and/or hashtag for consistent use across several platforms.

DO PR

 


CATCH THE WAVE

 

Sometimes you get lucky and some great influencers come to discover your campaign, share it with the public and even start the discussion. The funniest thing is – you might not be aware of it until it’s too late to catch the wave. Use tools like Mention to receive alerts every time your name, brand or competitors are mentioned on the web. Catch the wave!

REACH OUT TO JOURNALISTS

 

Just like bloggers, journalists love high quality relevant information coming their way. Make sure to do your due diligence on whom to email, know what they write about and link your messaging to their agenda. So, be relevant, write in short and concise manner, stress that this is a next big thing and briefly mention affiliation or partnership with influential investors or companies.

GET JOURNALISTS REACH OUT TO YOU

 

You’re right – many of the journalists you email might not reply. There is a way around – research them a little more using Twitter or other social media and form a list of bloggers they read. Push your pitch to those bloggers and you get your second chance.

SOME MORE

 


Instagram is still a very efficient marketing channel and it works for almost everything. There is a simple strategy to use if you don’t have too much time for it:

1 ) Start early – 6-9 months before the campaign launch is ideal

2 ) Post 9 first pictures adding 5-10 relevant hashtags (one picture a day)

3)After you you have 9 pictures, research hashtags and topics, like and subscribe to the accounts that would most probably follow you back. Do this with 30-40 accounts a day and you will soon see how you subscribers base grows rapidly.

4 ) Keep the pictures high quality and make sure they are exciting (sometimes it is fine if they are not relevant). Feel free to share your startup’s everyday life events, but make it fun. Also don’t post too many pictures a day – allow each to collect a good amount of likes.

DO I NEED A VIDEO?

A short answer is –“Yes, you do!” Video is a super powerful marketing tool that is brilliant in telling a story, engaging audience and selling ideas. Professional video production is all about driving desired results for a customer. The times when video was just a must have creative tool are long gone today video plays a crucially important role in making a business successful.

Be that a startup product video, a promo video for a small business or a corporate video for a big company – it can make a lot of impact. Why? How? Well, let’s look into that.

1

VIDEO DRIVES RESULTS

People only remember 20% of what they see, 30% of what they hear, but 70-80% of what they see & hear.

Recent stats suggest that more than 80% of people recall a promo video they watched in the previous month. More than half of them – 46% – takes some action after viewing a commercial – be that a purchase, further search for information or a website visit.

Video also helps to reduce opt-out rates when used in the email campaigns – on average opt-out rates is 75% lower for the campaigns containing a video.

VIDEO ENGAGES MILLENNIALS

2

Because of the overwhelming flow of information, millennials either have their attention captured in the first few seconds or they tune out immediately. Video is a great emotional medium that can tell a beautiful story and draw attention quickly – that’s what makes it powerful. Sure, video production quality matters a lot here.

BIG GUYS DO WATCH, BUT DON’T READ

More than 59% of senior executives prefer to get the information in the form of video rather than in text. Why? It is much more efficient – with video it’s easy to understand any idea faster, get a good feel of the company’s culture and where it stands in terms of quality.

3

VIDEO IS GROWING

Video space is rapidly growing – by 2019, 80% of global Internet consumption will be video content, up from 66% in 2013. The number of internet users is bound to surpass half of the planet’s population which means video will be reaching more people in the future than it is now.

BUT…

It’s only a good video that can do so much for you. A very good video. Such a video is not an easy thing to produce, otherwise guys like us – video production companies – just would not exist. There are many things needed to make a great video, for example:

1 ) “Film able” concept that will actually look good on the video and deliver the message

2) Careful casting to match the business persona

3 ) Professional shooting with high-end cameras, light and sound equipment

4 ) Precise post-production to tune the video and make it look perfect.

4

Doing video production in-house is definitely possible, but usually very expensive and slow. Working with FeelGoodVideo makes it easier (check out our process) faster, cheaper and much more efficient. Ready to roll?