.#DoWhatYouCan’t

Samsung asked Feel Good Video, leading SF video production company, to film a video for global star Ivan Dorn… using Samsung Galaxy smartphone.

Feel Good Video - SF video production

Ivan Dorn

Challenge: 

  • Launch Samsung Galaxy phone as a camera tool of the digital creative class.

Feel Good Video team headed to New York for a two-day shoot blitz, complete with professional dancers, a soccer team and pyro galore. The idea was to use Samsung phone as a camera, prop and character:

  • Character: phone followed Ivan as he walked the streets of five boroughs.
  • Prop: Ivan used the camera as a prop for a dynamic choreographed dance part of the video.  
  • Mixed Media Camera: video utilizes vertical and horizontal formats. And photos. Basically anything that comes from a phone.

Published on Samsung Mobile’s YouTube channel, the phone-made music video energetically underscores Samsung’s capabilities for creative thinkers and innovators. 

As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including motion graphics, editing, music, voiceover, sound design and color correction.

  • Reached over 1M views on YouTube with Samsung music video shot entirely on Galaxy 8 phone.

Coupa Software is a leading cloud platform for business spend; Unicorn that successfully IPO-d in 2016.  They wanted to stand out from the enterprise software pack with a national TV ad that would appeal to CFOs—and make them smile.

For Feel Good Video, leading San Francisco video production company, making business videos entertaining and engaging is very exciting. We teamed with Coupa and Liquid Agency to craft a story involving 3 CFOs facing total chaos at home — battling kids, coffee makers, constant overspending — and contrasted it with the relaxing peace and order they have at “work sweet work.” The ad aired nationwide on CNBC—and you can watch the director’s cut here.

As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including motion graphics, editing, music, voiceover, sound design and color correction.

Take a look and let us know what you think over at our Facebook page!

Feel Good Video Production Company

Feel Good Video

Cappasity, the leading developer of 3D imaging for e-commerce, winner of LVMH Group program, reached out to Feel Good Video, leading Silicon Valley Video Production Company with a dream request: create a visionary video imaging how #VR and #AR technologies will transform shopping in the future. We teamed up with 30 visual effects experts across eight countries (including a #VFX group that just won an Oscar for Blade Runner 2049) to create a sumptuous and visually dynamic view of e-commerce in 2089. Check it out here.

As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including 3D graphics, motion graphics, editing, music, voiceover, sound design and color correction.

Take a look and let us know what you think over at our Facebook page!

ecommerce

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shopping

BladeRunner

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#VR

Can you make a massage chair commercial into an emotional story?

This was the challenge given to Feel Good Video, leading San Francisco Video Production, by Ogawa, which provides some of the most luxurious massage chairs on the market. Naturally, they wanted FGV to showcase the amazing features of their chairs. From zero-gravity reclining to seven default massage programs to a “body scan” that customized the massage. But they also sought a compelling story that would connect with “max relax” customers and drive sales of their market-leading health and wellness products.

As a leading San Francisco Bay Area ad agency, we mapped out eight separate commercials. They tugged the heartstrings and tapped the funny bone while featuring wellness benefits. We scripted a ridiculous Mr. and Mrs. Smith-style battle over who got to use the massage chair first. Crafted a story of a Woman Who Does Everything Wrong (and needs a respite at the end of the day). Breathed life into a narrative about a lonely dad who needs a break. 

With the ideas refined, we hit the really hard part. Recording eight separate high-quality commercials involving 40+ people in just three days. With tight coordination and planning, our LA video production team jumped across gorgeous locations befitting an upscale product to capture the footage. (Note: massage chair breaks were key to keep our energy up!)

From there, we managed all aspects of postproduction, including motion graphics, 3D graphics, editing, music, voiceover, sound design and color correction.

Take a look and let us know what you think over at our Facebook page!

All five were the stars of a recent Feel Good Video production!

Client Ernest Packaging is facing a massive organizational challenge. With soaring demand for packaging with the global surge in ecommerce, the company is experiencing unprecedented growth. They’re hiring hundreds of new employees a year—and need to find a way to attract top-tier talent in a frothy hiring market.

To solve this problem, Feel Good Video teamed up with Liquid Agency to create a series of videos to drive recruitment interest from savvy candidates—and stand out from the typical company. Working with Vince Vincent, Ernest’s VP of Talent, we filmed a series of mock interviews in which Vince was forced to turn down each applicant because they didn’t exactly fit the company culture.

For starters, the sheep didn’t stand up for himself.

The bulldozer was too pushy, natch.

The clown couldn’t get serious.

The porcupine was too prickly.

And the robot gave new meaning to the expression “all circuits are busy.”

This shoot was a thrilling day in which we learned sheep and porcupines must be stationed at opposite sides of a parking lot, and bulldozers can help with garage door repair in a pinch. The videos have earned thousands of views so far in limited release and we’ll update you when we hear more from Ernest on the hiring impact.

As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including 3D graphics, motion graphics, editing, music, voiceover, sound design and color correction.

Contact FGV today for a creative video for your product or company!

We’re delighted to post our first-ever guest post on a topic we can’t get enough of–the role of emotion in creating connection with companies. Not only do emotions create brands–but fresh research shows that we turn to brands to express our emotion! Read on for new findings on this fascinating connection via Adam Gordon, Chief of Strategy at The Oya Group, a Bay Area-based strategic creative agency.

Did you know that couples use them to argue with each other? It’s true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them.

When you work with brands you learn just how pervasive and powerful they are, and this study showed me that it goes beyond even what I thought. It’s amazing when we thought we knew something really well, then some new aspect of it suddenly presents itself. It’s one of the funnest parts about working in marketing; you learn to expect the unexpected. Whether we, as marketers, like to admit it, very little in marketing is predictable, which means that you have to always stay open to the new.

I got an unexpectedly large surprise when I heard an interview on NPR by Shankar Vedantam (11/16/16) with Gavan Fitzsimons of Duke University. He and his colleague, Danielle Brick of the University of New Hampshire stumbled across a completely unexpected “use” of brands.

Couples use them to argue with each other.

What? Yes, it’s true.

“Well, the study finds that love can shape the course of brands, and brands can shape the course of love,” says Mr. Vendantam.

According to Professor Fitzsimons,
“When people are frustrated, they make dramatically more choices that are oppositional, that are against what their partner would want them to buy. So if my wife is a Diet Pepsi fan, and she has frustrated me in some way, I will choose Diet Coke. And in fact, we find that oftentimes, people in the frustrated conditions will actually choose brands they personally don’t like to spite their partners.”

If we ever doubt the emotional power of brands, this should set those doubts to rest. Whether in a B2C or B2B context, brands communicate at a deep emotional level and, for me, this study provided the ultimate proof of that.

And there’s more. Not only will people use brands to communicate or act out on their displeasure with their partner, they will also use them in a defiant manner–even if their spouse doesn’t know about it.

According to Mr. Vedantam, “So you’re frustrated with your partner. You know your partner likes Starbucks coffee. So on your way to work, you stop and buy coffee at Dunkin Donuts. No one other than you knows about this act of defiance. The researchers find a couple of things that are interesting here. The people who are likely to behave this way are often people who feel powerless in their relationship. So, you know, you feel you’re not being heard. You express your frustration through this kind of low-key oppositional behavior. The second thing that they find is that people often feel better after these acts of defiance. So it may be some kind of venting mechanism.”

Totally unexpected use of brands, no? As a marketer, of course, the question I have is, how we can use this? Perhaps we can’t. Perhaps we shouldn’t. Either way, I can’t think of a more powerful example of how ubiquitous and pervasive brands are today–they have truely become an integral part of our emotional landscape.

Indeed, the attachment to, and awareness of brands becomes part of our psychological makeup. Professor Brick puts it well when she says,

“Marketers assume consumers are making brand choices consciously and deliberatively, when often, factors outside consumers’ conscious awareness and control are impacting their decisions.”

Yes, brands–whether B2B or B2C–become part of our culture and psychology. Those of us who work with brands are playing with awesomely powerful tools. It’s good to be reminded of that.