Crowdfunding Videos: Kickstarter and Indiegogo
Kickstarter and Indiegogo have uncorked a new generation of innovation and brought thousands of superstar products to the world.
But crowdfunding campaigns also present unique video challenges: how can we create an emotional connection AND present all the luscious features and perks in a way that inspires drooling AND inspire a casual user to open their wallet for an unknown brand? How can we connect the viewer with the entrepreneurs and personalities behind this innovation?
And, the critical Q—how can we keep customers hooked to watch a multi-minute video all the way to the end?
Feel Good Video is tickled to have produced several successful videos for Kickstarter and Indiegogo—you can check some of our recent work here. We’ve learned these crowdfunding videos typically have a unique recipe from corporate or explainer videos, optimized to introduce, delight, entice and ultimately take over the world.