The Challenge
Clean Solar is the top-rated residential and commercial solar energy installer in the San Francisco Bay Area. In a crowded solar market, Clean Solar wanted to separate themselves from the pack and show their colorful approach to helping customers slash energy bills. Installing solar power also requires interacting with the company for several weeks, so Clean Solar sought to feature to the company’s industry-leading customer service reputation with a lively sense of humor. FGV wove together a San Francisco Bay Area comedian, cross-dressing, and dreams of dunking a basketball for a corporate video that won chuckles—and sales.
By the numbers:
★ In the week after launch,
Clean Solar saw surging online and phone inquiries
★ A sales spike was directly linked to the video
