Coupa Software is the cloud platform for business spend; delivering measurable value through real-time spend visibility, control, compliance and agility. They wanted to stand out from the enterprise software pack with a national TV ad that would appeal to CFOs—and make them smile.
Making business videos fun and engaging is our specialty. We teamed with Coupa to craft a story involving 3 CFOs facing total chaos at home — battling kids, coffee makers, constant overspending — and contrasted it with the relaxing peace and order they have at “work sweet work.” The ad aired nationwide on CNBC—and you can watch the director’s cut here.
As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including 3D graphics, motion graphics, editing, music, and color correction.