$1,323,262 USD

Funded with $20,000 goal.

Crowdfunding videos are always fun.

You get to explore (and test!) innovative products, create a story around it and get immediate feedback: comments on the page + funding number.

This time, the challenge was to bring in a relatively expensive product ($3500/unit) to Indigogo. If we talk about luxury products, everything around them must correspond. We’ve decided to build a high-end loft within an Oakland studio and use postproduction tricks for a full immerse.

The results were astonishing.

$1,323,262 funded with $20,000 goal.

Check out the campaign here.

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