Contra Costa County needed a series of engaging training videos that didn’t feel like homework to watch.
workers consulting team
We turned traditionally dry material into an engaging cinematic experience that employees not only watched but actually enjoyed—and came back to.
We featured real employees and real stories about the challenges of helping people in need — from the challenges of connecting stressed parents with free childcare to helping the homeless find housing. We used handheld cameras, drones and an LA-based team to create a documentary feel that felt real—and stuck with viewers.
As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including 3D graphics, motion graphics, editing, music, voiceover, sound design and color correction.
The video is now a model for other local governments across California.