Last week, we covered the top five questions we get when people inquire about creating a killer video. Today, we’re taking it a step farther with video tips on the top six questions organizations should ask when creating a video. It’s a best practice at Feel Good Video to ask these questions with every client—and they’re also terrific fodder to help organizations think through their narrative.
What’s the purpose of this video?
As much as we’d like to make videos just for fun all day, a video needs a point. Do you want people to learn about your organization/product and get involved? Buy something? Support a crowdfunding campaign? Use your product correctly? Laugh so hard they share on Facebook? A clear understanding of your video’s purpose saves time and ultimately makes a much sharper narrative.
Example: Clean Solar wanted a video that would drive phone calls and sales. We designed a video to get the phone ringing and helped them win several customers in the first week after we launched.
Who are you trying to reach?
Investors? Consumers? Kickstarter backers? Moms? Doctors? Engineers? Different audiences have different levels of interest in many video attributes, notably comedy, length of the video, heartfelt storylines and technical details. Even colors we pick for color correction matter depending on the audience we target. We develop the perfect story based on science, tests, research and data.
What videos do I love?
Show us your favorite videos—ideally the ones that weren’t just entertaining as all get out, but also got you so excited you actually did something they wanted you to do! A few good links help us create a storyline, tone, look and feel that’s right for your brand.
What are the key product benefits to emphasize?
There’s a lot to say about your organization or product. What are the top three reasons viewers should care? We focus on showcasing benefits rather than features. That’s because video is far more interesting when we see human beings overcoming obstacles and achieving a big payoff rather than sitting through a laundry list of technical details that may or may not make sense. The more precise list of feature you give us, the more compelling story a story we can bake for viewers to fall in love with your product.
Our video for Dynosense’s Adore scales does just this–underscoring ease of use of and the power of the product to instantly understand holistic wellness, all told through the lens of daily life.
What’s the perfect thing I want to happen once this video is published?
Give us one goal: a retweet by Elon Musk, quadrupling a Kickstarter campaign goal, reduced customer service time. We’ll aim all of our resources in creating and marketing the video to get you what you need.