What do a sheep, robot, porcupine, clown and bulldozer have in common?

All five were the stars of a recent Feel Good Video production!

Client Ernest Packaging is facing a massive organizational challenge. With soaring demand for packaging with the global surge in ecommerce, the company is experiencing unprecedented growth. They’re hiring hundreds of new employees a year—and need to find a way to attract top-tier talent in a frothy hiring market.

To solve this problem, Feel Good Video teamed up with Liquid Agency to create a series of videos to drive recruitment interest from savvy candidates—and stand out from the typical company. Working with Vince Vincent, Ernest’s VP of Talent, we filmed a series of mock interviews in which Vince was forced to turn down each applicant because they didn’t exactly fit the company culture.

For starters, the sheep didn’t stand up for himself.

The bulldozer was too pushy, natch.

The clown couldn’t get serious.

The porcupine was too prickly.

And the robot gave new meaning to the expression “all circuits are busy.”

This shoot was a thrilling day in which we learned sheep and porcupines must be stationed at opposite sides of a parking lot, and bulldozers can help with garage door repair in a pinch. The videos have earned thousands of views so far in limited release and we’ll update you when we hear more from Ernest on the hiring impact.

As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including 3D graphics, motion graphics, editing, music, voiceover, sound design and color correction.

Contact FGV today for a creative video for your product or company!

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