Contra Costa County needed a series of engaging emotional training videos that didn’t feel like homework to watch. Our award-winning video production Bay Area turned traditionally dry study material into an engaging cinematic experience that employees not only watched but actually enjoyed — and came back to.
We featured real employees and real stories about the challenges of helping people in need — from the challenges of connecting stressed parents with free childcare to helping the homeless find housing. We used handheld cameras, drones and an LA-based team to create a documentary feel that felt real — and stuck with viewers.
Watch the video here.
And check out the Behind the Scenes video below:
The three days shoot involved a crew of fifteen members, Red Epic Dragon cameras and real social workers who played both people in need and social workers.
A committee of eight experienced social workers acted as a consulting team, making sure the scripts are reflecting real scenarios they face every day.
The video is now a model for other local governments across California.
As a leading San Francisco Bay Area ad agency, we managed all aspects of production, including motion graphics, editing, music, voiceover, sound design and color correction.
Take a look and let us know what you think over at our Facebook page!